ETERNITY INFOTAINMENT LTD

operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

ETERNITY INFOTAINMENT LTD

is powered by Storecraftz, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, payment confirmations and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
Communications with us including the information you include in communications with us, such as customer support inquiries.
Device information including information about your device, browser, network connection, IP address and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including processing payments, fulfilling orders, remembering your preferences, sending notifications related to your account, processing returns or exchanges, maintaining your account, arranging shipping, enabling reviews, and creating a customized shopping experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing communications by email, text message or postal mail, and showing advertisements related to products or services that may interest you.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping experience, detect or prevent fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, and maintain our relationship with you.

Legal Reasons

We may use your personal information to comply with applicable law, respond to lawful requests from authorities, enforce our policies, and protect our rights and the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

With Storecraftz, vendors, and service providers who perform services on our behalf such as payment processing, analytics, cloud storage, customer support, fulfillment, and shipping.
With business and marketing partners to provide marketing services and advertising.
When you direct or consent to disclosure, such as through social media integrations or product delivery services.
With our affiliates or within our corporate group.
In connection with a merger, sale, bankruptcy, legal obligation, or to protect the Services and users.

Relationship with Storecraftz

The Services are hosted and supported by Storecraftz, which may collect and process personal information necessary to operate and improve the Services. Information submitted through the Services may be shared with Storecraftz and trusted third-party providers located in different countries to support functionality, security, analytics, payments, fulfillment, and overall platform performance.

To help improve user experience and business operations, we may also use enhanced features and integrations provided by Storecraftz that utilize information gathered through interactions with our store and related platform services.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. If you follow links to sites not controlled by us, you should review their own privacy policies and terms. We are not responsible for the privacy, security, or content of third-party websites or platforms.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can delete it.

Security and Retention of Your Information

We implement reasonable security measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access personal information we hold about you.
The right to request deletion of your personal information.
The right to correct inaccurate personal information.
The right to request a copy of your data or transfer it to another provider where applicable.
The right to opt out of marketing communications at any time.

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing certain requests.

Complaints

If you have concerns or complaints about how we handle your personal information, please contact us using the contact details below. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored, and processed in countries outside your country of residence. Where required by law, we will take appropriate safeguards to protect your information during such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updated versions will be posted on this website with a revised “Last updated” date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@eternityinfotainment.com.

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